Understanding Communication Research Methods: A Theoretical and Practical Approach, 3rd Edition

The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally.

Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout.

Additional ISBNs for this include 9780367623661, 9781003109129.

Book Details

• Authors: Stephen M. Croucher, Daniel Cronn-Mills
• Publisher: Routledge
• Edition: 3rd Edition
• eBook ISBN: 9781000452648, 1000452646
• Print ISBN: 9780367623685, 0367623684