The Marketing Plan Handbook, 5th Edition

The Marketing Plan Handbook, 5th Edition

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SKU:GC-2708635527
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The Marketing Plan Handbook, 5th Edition

The Marketing Plan Handbook, 5th Edition

$38.50

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Book Details

  • Author: Marian Burk Wood
  • Publisher: Pearson
  • Edition: 5th Edition
  • eBook ISBN: 9780133560053, 0133560058
  • Print ISBN: 9780133078350, 0133078353
  • Other ISBNs: 9780133250862, 9781292021676, 9780133079418, 9780133078459

Product Details

TypeBusiness & Economics
SKUGC-2708635527
Tagsebooks, textbooks, business & economics, Books > Business & Economics, latest edition, Business & Economics

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