The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas
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SKU:GC-9164875505
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The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas
$30.00
Generating new ideas that create substantial value is at the very core of entrepreneurship.
The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.
Book Details
- Authors: Dan Cohen, Greg Pool, Heidi Neck
- Publisher: SAGE Publications, Inc
- eBook ISBN: 9781544393261, 1544393261
- Print ISBN: 9781544393247, 1544393245
- Other ISBNs: 154439327X, 9781544393278, 1544393253, 9781544393254
Product Details
TypeBusiness & Economics
SKUGC-9164875505
Tagsebooks, textbooks, business & economics, Books > Business & Economics, Business & Economics
