The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies
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The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies
$18.00
This book addresses the latest research and applications of fuzzy management methods for business decisions.
It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language.
The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.
Book Details
- Publisher: Springer
- eBook ISBN: 9783319540481, 3319540483
- Print ISBN: 9783319540474, 3319540475
