Strategy As Action: Competitive Dynamics and Competitive Advantage
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SKU:GC-6859889357
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Strategy As Action: Competitive Dynamics and Competitive Advantage
$27.00
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle.
For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Book Details
- Authors: Curtis M. Grimm, Hun Lee, Ken G. Smith
- Publisher: Oxford University Press
- eBook ISBN: 9780190289751, 0190289759
- Print ISBN: 9780195161441, 0195161440
- Other ISBNs: 9780195347616
Product Details
TypeEngineering & Technology
SKUGC-6859889357
Tagsebooks, textbooks, engineering & technology, Books > Engineering & Technology, Engineering & Technology
