Strategies for eCommerce Success

Many experts believe that by the beginning of the next century, the majority of business transactions and communications will be conducted through the use of web-enabled technologies, particularly electronic commerce.

As a result, many organizations around the world are looking into the emerging applications of electronic commerce technologies and ways to utilize them in support of their business strategies and postures. With this field growing so rapidly, the object of all businesses is to examine the critical elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. Strategies for e Commerce Success presents a study of key components and concepts of e Commerce, evaluating the critical success factors for global e Commerce, the economics of e Commerce and the practical issues involved with e Commerce in various applications.

Book Details

• Author: Bijan Fazlollahi
• Publisher: IRM Press
• eBook ISBN: 9781931777292, 1931777292
• Print ISBN: 9781931777087, 193177708X