Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.

It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Book Details

• Authors: Tawfik Jelassi, Francisco J. Martínez-López
• Publisher: Springer
• eBook ISBN: 9783030489502, 3030489507
• Print ISBN: 9783030489496, 3030489493