Strategic Management: Theory and Practice, 5th Edition
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Strategic Management: Theory and Practice, 5th Edition
$28.50
STRATEGIC MANAGEMENT: Theory and Practice, 5/e provides an approach to strategic management that balances theory with practice.
The updated fifth edition continues to offer a detailed, yet highly readable presentation of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help students build their analytic skills as they master course concepts, each chapter's key concepts are aligned with 25 case analysis steps. Current real-world examples and high-interest brief cases illustrate the key role of strategic management across the dynamic world of business. Strategic Management: Theory and Practice is appropriate for a range of undergraduate and graduate courses.
Book Details
- Author: Parnell, John A.
- Publisher: Academic Media Solutions
- Edition: 5th Edition
- eBook ISBN: 9781942041283, 1942041284
- Print ISBN: 9781942041276, 1942041276
