Social Media Marketing, 5th Edition
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SKU:GC-2139582919
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Social Media Marketing, 5th Edition
$40.00
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. A must-read for all students and practitioners of social media marketing. Tracy L. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. Tuten is a professor of marketing at'Sofia'University, USA.
Additional ISBNs for this include 9781529625721, 9781529623819, 9781529625868.
Book Details
- Author: Tracy L. Tuten
- Publisher: Sage Publications Ltd (UK)
- Edition: 5th Edition
- eBook ISBN: 9781529625790, 1529625793
- Print ISBN: 9781529623826, 1529623820
Product Details
TypeCommunication & Media
SKUGC-2139582919
Tagsebooks, textbooks, communication & media, Books > Communication & Media, latest edition, Communication & Media
