Social Commerce: Consumer Behaviour in Online Environments

China Internet Development Report 2018: Blue Book of World Internet Conference This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years.

Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (e WOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Book Details

• Author: Author
• Publisher: Palgrave Macmillan
• eBook ISBN: 9783030036171, 3030036170
• Print ISBN: 9783030036164, 3030036162