Services Marketing: Concepts Strategies & Cases 5th Edition
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Services Marketing: Concepts Strategies & Cases 5th Edition
$31.50
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products.
Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and"other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.
Book Details
- Authors: K. Douglas Hoffman, John E.G. Bateson
- Publisher: Cengage Learning
- Edition: 5th Edition
- eBook ISBN: 9781305855595, 1305855590
- Print ISBN: 9781337467834, 1337467839
- Other ISBNs: 9781285429786, 9781305644724, 9780357671306, 9781337259712, 9780357695760, 9781337029933
