Public Relations: Strategies and Tactics, 12th Edition

Public Relations: Strategies and Tactics, 12th Edition

Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You'll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field. The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.

Product Details

• Author: Dennis L. Wilcox; Bryan H. Reber; Jae-Hwa Shin; Glen T. Cameron
• Publisher: Pearson
• Subject: Social Sciences

Why You'll Love It

• Trusted content: clear, well-structured material from a respected source.
• Great value: quality you can rely on at an affordable price.
• Perfect for study: ideal for coursework, reference, and self-paced learning.

Get your copy of Public Relations: Strategies and Tactics, 12th Edition today.