Presidential Campaigns in the Age of Social Media: Clinton and Trump
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SKU:GC-7699010135
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Presidential Campaigns in the Age of Social Media: Clinton and Trump
$65.00
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election.
The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
Book Details
- Authors: William L. Benoit, Mark J. Glantz
- Publisher: Peter Lang Inc., International Academic Publishers
- eBook ISBN: 9781433168246, 1433168243
- Print ISBN: 9781433168222, 1433168227
- Other ISBNs: 9781433168239, 9781433168253
Product Details
TypeCommunication & Media
SKUGC-7699010135
Tagsebooks, textbooks, communication & media, Books > Communication & Media, Communication & Media
