Persuasion: Theory and Applications, 1st Edition
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SKU:GC-3675273285
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Persuasion: Theory and Applications, 1st Edition
$28.50
By including works from Aristotle to Kenneth Burke, Persuasion: Theory and Applications - provides a comprehensive introduction to persuasion.
Author Lillian Beeson offers a balance of classic rhetorical theories and contemporary social-science approaches, demonstrating how these multiple perspectives apply to various fields including politics, religion, art, entertainment, advertising, public relations, and law. The text contains relevant, controversial, and compelling examples that will engage students in the discussion of how persuasion works and show them how to effectively apply this knowledge to their everyday lives.
Book Details
- Author: Lillian Beeson
- Publisher: Oxford University Press
- Edition: 1st Edition
- eBook ISBN: 9780190678968, 0190678968
- Print ISBN: 9780199732357, 0199732353
Product Details
TypeCommunication & Media
SKUGC-3675273285
Tagsebooks, textbooks, communication & media, Books > Communication & Media, latest edition, Communication & Media
