Neuroeconomics and the Decision-Making Process
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Neuroeconomics and the Decision-Making Process
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Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action.
In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.
Book Details
- Author: Bryan Christiansen
- Publisher: Business Science Reference
- eBook ISBN: 9781466699908, 1466699906
- Print ISBN: 9781466699892, 1466699892
- Other ISBNs: 9781466699915
