Motion Graphic Design: Applied History and Aesthetics

Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include:

• The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema
• Pictorial design considerations including the relationships between images and type, hierarchy, form and composition
• How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact. New to this edition:
• Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos
• New industry tools and techniques, such as Photoshop's new animation tool
• An updated and enhanced DVD, and much more

The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production. |9781136146619|9781299637757|9781136146572, 1136146628|113614661X|1299637752|1136146571, 9780240821139|9780240824703, 0240821130|0240824709, 9780240824703, 9780240821139, 0240821130.

Book Details

• Author: Jon Krasner
• Publisher: Routledge
• eBook ISBN: 9781136146619, 113614661X
• Print ISBN: 9781138452985, 113845298X
• Other ISBNs: 9781136146626