Marketing the e-Business
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SKU:GC-1418217532
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Marketing the e-Business
$25.00
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
Book Details
- Authors: Charles Dennis, Lisa Harris
- Publisher: Routledge
- eBook ISBN: 9781134520275, 1134520271
- Print ISBN: 9780415256018, 0415256011
- Other ISBNs: 0415256003, 0429229070, 0203166965, 9780415256001, 9780429229077, 9780203166963
Product Details
TypeBusiness & Economics
SKUGC-1418217532
Tagsebooks, textbooks, business & economics, Books > Business & Economics, Business & Economics
