Marketing: Real People, Real Choices (9th edition)

Marketing: Real People, Real Choices 9th edition is the only textbook to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Relevant, timely, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9 th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the etextbook helps readers actively learn and retain chapter content, so they know what's happening in the world of marketing today.

Book Details

• Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
• Publisher: Pearson
• Edition: 9th Edition
• Publication Date: January 14, 2017
• Pages: 608
• Language: English
• ISBN-13: 9780134292663, 9780134293141
• ISBN-10: 0134292669, 0134293142