Marketing: Real People, Real Choices, 12th Edition

Marketing: Real People, Real Choices, 12th Edition

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a — great read, — it shows how marketing plays out in contemporary organizations. You — ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand. The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

Product Details

• Publisher: Pearson
• Subject: Business & Economics

Why You'll Love It

• Trusted content: clear, well-structured material from a respected source.
• Great value: quality you can rely on at an affordable price.
• Perfect for study: ideal for coursework, reference, and self-paced learning.

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