Marketing: Real People, Real Choices, 11th Edition
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SKU:GC-0734693090
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Marketing: Real People, Real Choices, 11th Edition
$43.50
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day.
Timely and relevant, this reader-friendly text explains how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing.
Book Details
- Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
- Publisher: Pearson
- Edition: 11th Edition
- eBook ISBN: 9780136810490, 0136810497
- Print ISBN: 9780136810384, 0136810381
- Other ISBNs: 9780136810506
Product Details
TypeBusiness & Economics
SKUGC-0734693090
Tagsebooks, textbooks, business & economics, Books > Business & Economics, latest edition, Business & Economics
