Marketing Management: The Big Picture
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SKU:159830_5930457
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Marketing Management: The Big Picture
$23.99
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Book Details
- Author: Christine Nordhielm
- Publisher: Wiley
- eBook ISBN: 9781118801192, 1118801199
- Print ISBN: 9781118014554, 1118014553
Product Details
TypeBusiness & Economics
SKU159830_5930457
Tagsebooks, textbooks, business & economics, Books > Business & Economics, Business & Economics
