Marketing Management 6th Edition

Marketing Management 6th Edition

Guide students in mastering the core concepts behind marketing management in today's dynamic, challenging environment with Iacobucci's MARKETING MANAGEMENT, 6E. This edition provides a complete overview with details ideal for upper-level undergraduate, M.B.A. or E.M.B.A. students. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions - all presented within a captivating text that students will actually want to read. Leading cases from Harvard, Darden and Ivey further reinforce the book's relevance. Pair this with cases, group work or simulations for an engaging upper-level course.

Product Details

• Author: Dawn Iacobucci
• Publisher: Cengage Learning
• Subject: Business & Economics

Why You'll Love It

• Trusted content: clear, well-structured material from a respected source.
• Great value: quality you can rely on at an affordable price.
• Perfect for study: ideal for coursework, reference, and self-paced learning.

Get your copy of Marketing Management 6th Edition today.