Marketing Management, 16th Edition
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SKU:GC-8909204721
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Marketing Management, 16th Edition
$43.50
Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there.
Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
Book Details
- Authors: Philip Kotler, Kevin Lane Keller, Alexander Chernev
- Publisher: Pearson
- Edition: 16th Edition
- eBook ISBN: 9780135887035, 0135887038
- Print ISBN: 9780135887158, 0135887151
- Other ISBNs: 9780137344161, 9780135886830
Product Details
TypeBusiness & Economics
SKUGC-8909204721
Tagsebooks, textbooks, business & economics, Books > Business & Economics, latest edition, Business & Economics
