Marketing for Entrepreneurs: Concepts and Applications for New Ventures

Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures.

Author Frederick G. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.

Additional ISBNs for this include 1483391345, 1483391337, 1483391361, 9781483391342, 9781483391335, 9781483391366.

Book Details

• Publisher: SAGE Publications, Inc
• eBook ISBN: 9781483391359, 1483391353
• Print ISBN: 9781483391342, 1483391345
• Other ISBNs: 1483391337, 1483391361, 9781483391335, 9781483391366