MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China
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SKU:GC-5315553705
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MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China
$85.00
Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context.
Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
Book Details
- Author: Cheris Shun-ching Chan
- Publisher: Oxford University Press
- eBook ISBN: 9780199875214, 0199875219
- Print ISBN: 9780195394078, 0195394070
Product Details
TypeBusiness & Economics
SKUGC-5315553705
Tagsebooks, textbooks, business & economics, Books > Business & Economics, Business & Economics
