Marketing Channels: A Management View 8th Edition
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SKU:GC-9887578635
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Marketing Channels: A Management View 8th Edition
$31.50
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Book Details
- Author: Bert Rosenbloom
- Publisher: Cengage Learning
- Edition: 8th Edition
- eBook ISBN: 9798214348391
- Print ISBN: 9780324316988, 0324316984
- Other ISBNs: 9781133828907, 9780357705483, 9781133707578, 9781337400138, 9781285276120
Product Details
TypeBusiness & Economics
SKUGC-9887578635
Tagsebooks, textbooks, business & economics, Books > Business & Economics, latest edition, Business & Economics
