Marketing: An Introduction, 14th Edition
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Marketing: An Introduction, 14th Edition
$38.50
Marketing: An Introduction, 14th Edition
For undergraduate principles of marketing courses. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value - creating it and capturing it - drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Product Details
- Author: Gary Armstrong; Philip Kotler
- Publisher: Pearson
- Subject: Business & Economics
Why You'll Love It
- Trusted content: clear, well-structured material from a respected source.
- Great value: quality you can rely on at an affordable price.
- Perfect for study: ideal for coursework, reference, and self-paced learning.
Get your copy of Marketing: An Introduction, 14th Edition today.
