Marketing 21st Edition

Marketing 21st Edition

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SKU:GC-5103157549
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Marketing 21st Edition

Marketing 21st Edition

$31.50

Marketing 21st Edition

Pride/Ferrell's MARKETING, 21st Edition, helps students develop the knowledge and decision-making skills necessary to succeed in today's competitive business environment through its visually engaging and reader-friendly presentation of essential marketing concepts and strategies. Expanded coverage of business markets and buying behavior, marketing channels and supply chain management, retailing, personal selling and marketing analytics as well as practical applications and real-world examples enhance students' understanding.

Product Details

  • Author: William M. Pride; O. C. Ferrell
  • Publisher: Cengage Learning
  • Subject: Business & Economics

Why You'll Love It

  • Trusted content: clear, well-structured material from a respected source.
  • Great value: quality you can rely on at an affordable price.
  • Perfect for study: ideal for coursework, reference, and self-paced learning.

Get your copy of Marketing 21st Edition today.

Product Details

TypeBusiness & Economics
SKUGC-5103157549
TagsBusiness & Economics

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