Marketing 18th Edition

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment.

MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated learning objectives, and access to new"Ask a Marketer" videos to introduce key concepts.

Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success.

Book Details

• Authors: William M. Pride, O. C. Ferrell
• Publisher: Cengage Learning
• Edition: 18th Edition
• eBook ISBN: 9798214348384
• Print ISBN: 9781285858340, 1285858344
• Other ISBNs: 9781305731585, 9781305631601, 9781305447424, 9781305445826, 9780357690703