Market-Based Management: Strategies for Growing Customer Value and Profitability, 6th Edition
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SKU:GC-4988295425
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Market-Based Management: Strategies for Growing Customer Value and Profitability, 6th Edition
$38.50
Measuring performance and profitability in marketing is becoming more and more important in the business world.
Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Book Details
- Author: Roger J. Best
- Publisher: Pearson
- Edition: 6th Edition
- eBook ISBN: 9780133467802, 0133467805
- Print ISBN: 9780130387752, 0130387754
- Other ISBNs: 9781292020396, 9780132848169, 9780133071627, 9780130387851
Product Details
TypeBusiness & Economics
SKUGC-4988295425
Tagsebooks, textbooks, business & economics, Books > Business & Economics, latest edition, Business & Economics
