Managerial Economics and Strategy, 3rd Edition
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SKU:GC-1998855913
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Managerial Economics and Strategy, 3rd Edition
$38.50
For courses in managerial economics.
A problem-based approach that uses real-world issues and examples from actual markets Managerial Economics and Strategy uses modern theories, business examples, and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers. With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they've learned in the text and class to their decision-making in the real world.
Book Details
- Authors: Jeffrey M. Perloff, James A. Brander
- Publisher: Pearson
- Edition: 3rd Edition
- eBook ISBN: 9780135184806, 0135184800
- Print ISBN: 9780135183786, 0135183782
- Other ISBNs: 9780134899701, 9780136872191, 9780134899602
Product Details
TypeBusiness & Economics
SKUGC-1998855913
Tagsebooks, textbooks, business & economics, Books > Business & Economics, latest edition, Business & Economics
