Introduction to Consumer Behaviour 2nd Edition
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SKU:GC-3517858632
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Introduction to Consumer Behaviour 2nd Edition
$16.50
The second edition of Introduction to Consumer Behaviour has been written to meet the needs of southern African course outlines, and to serve as a practical guide to business people in their endeavours to better understand their consumers. While providing the student with a thorough theoretical grounding in consumer behaviour, the book focuses on current and future issues in a southern African context, making it easy for students to relate to.
Book Details
- Author: Pierre Joubert
- Publisher: Juta & Company (Pty) Ltd
- Edition: 2nd Edition
- eBook ISBN: 9781485104032, 1485104033
- Print ISBN: 9781485102304, 1485102308
Product Details
TypeBusiness & Economics
SKUGC-3517858632
Tagsebooks, textbooks, business & economics, Books > Business & Economics, latest edition, introductory, Business & Economics
