Integrated Advertising, Promotion, and Marketing Communications, 9th Edition

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and shows you how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and reviews how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, you'll understand the vital links marketers use to connect and interact with customers.

Product Details

• Author: Kenneth E Clow; Donald E Baack
• Publisher: Pearson
• Subject: Business & Economics

Why You'll Love It

• Trusted content: clear, well-structured material from a respected source.
• Great value: quality you can rely on at an affordable price.
• Perfect for study: ideal for coursework, reference, and self-paced learning.

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