Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, 1st Edition
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SKU:GC-9855490875
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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, 1st Edition
$32.00
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm.
Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Book Details
- Author: Vinnie Jauhari
- Publisher: Apple Academic Press (T&F)
- Edition: 1st Edition
- eBook ISBN: 9781315341996, 1315341999
- Print ISBN: 9781774636244, 1774636247
- Other ISBNs: 9781771883788, 9781771883795, 9781315366227
Product Details
TypeBusiness & Economics
SKUGC-9855490875
Tagsebooks, textbooks, business & economics, Books > Business & Economics, latest edition, Business & Economics
