Global Strategy 5th Edition
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Global Strategy 5th Edition
$31.50
The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of"global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the"strategy tripod" perspective, as three leading views' the traditional industry-based and resource-based views as well as the emerging institution-based view form the building blocks for each chapter.
Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.
Book Details
- Author: Mike Peng
- Publisher: Cengage Learning
- Edition: 5th Edition
- eBook ISBN: 9798214344669
- Print ISBN: 9780357512364, 0357512367
- Other ISBNs: 9780357512371, 9780357710043, 9780357512425
