Essentials of Services Marketing
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SKU:GC-7612356946
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Essentials of Services Marketing
$28.00
Essentials of Services Marketing, 3rd Edition, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Book Details
- Authors: Jochen Wirtz, Patricia Chew, Christopher H. Lovelock
- Publisher: Pearson (Intl)
- eBook ISBN: 9781292090061, 1292090065
- Print ISBN: 9781292089959, 1292089954
Product Details
TypeBusiness & Economics
SKUGC-7612356946
Tagsebooks, textbooks, business & economics, Books > Business & Economics, introductory, Business & Economics
