ENTREPRENEURSHIP: The Art, Science, and Process for Success
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ENTREPRENEURSHIP: The Art, Science, and Process for Success
$135.00
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success The Science of practice as the heart of starting and running a successful entrepreneurial venture The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
Book Details
- Author: Charles E. Bamford
- Publisher: McGraw-Hill Higher Education
- eBook ISBN: 9781264071296, 1264071299
- Print ISBN: 9781260682427, 1260682420
- Other ISBNs: 126407123X, 1265907315, 9781264071234, 9781265907310
