Electronic Commerce: Principles and Practice
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Electronic Commerce: Principles and Practice
$64.00
China Internet Development Report 2018: Blue Book of World Internet Conference This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject.
The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations.
They conclude with 25-30 review questions and 6-10 projects for further investigation.*Offers a generalist's overview of the field and its major players for people with little or no technical background*Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications*Projects and hands-on exercises conclude each chapter
Book Details
- Author: Bidgoli, Hossein
- Publisher: Academic Press
- eBook ISBN: 9780120959778, 9780080505299, 0080505295
- Print ISBN: 9780120959778, 0120959771
