E-Commerce 2021 Business Technology and Society

Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies, such as Facebook, Google, Twitter, Amazon, Pinterest, e Bay, Uber, Whats App, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

Book Details

• Authors: Kenneth C. Laudon, Carol Guercio Traver
• Publisher: Pearson
• eBook ISBN: 9780137695270, 0137695276
• Print ISBN: 9780136931805, 0136931804
• Other ISBNs: 0136931820, 9780136931829