Digital Marketing Foundations and Strategy, 5th Edition
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Digital Marketing Foundations and Strategy, 5th Edition
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Streamlined chapters combine extant marketing theory, and introduce conceptual frameworks to provide students with a foundational understanding of digital marketing issues. DIGITAL MARKETING FOUNDATIONS AND STRATEGY updates include the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.
Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION delivers comprehensive coverage grounded in strategy concepts, making it easy for students to translate material from other marketing and business courses into the practice of digital marketing.
Additional ISBNs for this include 9780357720783.
Book Details
- Author: Debra Zahay
- Publisher: Cengage Learning
- Edition: 5th Edition
- eBook ISBN: 9780357720776, 0357720776
- Print ISBN: 9780357720738, 0357720733
