Corporate Entrepreneurship & Innovation, 3rd Edition

CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation.

Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals.

This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship in today's dynamic business environment.

Book Details

• Authors: Michael H. Morris, Donald F. Kuratko, Jeffrey G Covin
• Publisher: Cengage Learning
• Edition: 3rd Edition
• eBook ISBN: 9781133172109, 1133172105
• Print ISBN: 9780538478922, 0538478926
• Other ISBNs: 9781133456797, 9781111548896, 9781337364256