Contemporary Research in E-Marketing, Volume 2

Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing.

The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2 , adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.

Book Details

• Author: Sandeep Krishnamurthy
• Publisher: Idea Group Publishing
• eBook ISBN: 9781591408260, 1591408261
• Print ISBN: 9781591408246, 1591408245