Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms

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SKU:GC-3799316000
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Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms

$33.00

China Internet Development Report 2018: Blue Book of World Internet Conference This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research.

The book looks at new selling techniques designed to reach the consumer.

Book Details

  • Authors: Serguei Netessine, Christopher S. Tang
  • Publisher: Springer
  • eBook ISBN: 9780387980263, 0387980261
  • Print ISBN: 9780387980188, 0387980180

Product Details

TypeBusiness & Economics
SKUGC-3799316000
Tagsebooks, textbooks, business & economics, Books > Business & Economics, Business & Economics

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