Consumer Behavior Today Version 1.0
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SKU:GC-6910985081
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Consumer Behavior Today Version 1.0
$27.00
Consumer Behavior Today focuses on the varied topics related to the consumer behavior discipline with particular focus on contemporary issues of consumerism, marketing, and social media. This text is about a subset of behaviors-the psychology and sociology of human behavior as it relates to consumer decision making and action.
Book Details
- Authors: M. Joseph Sirgy, Don R. Rahtz, Laura Portolese Dias
- Publisher: Flatworld
- eBook ISBN: 9781453363140
- Print ISBN: 9781453363133, 1453363130
Product Details
TypeBusiness & Economics
SKUGC-6910985081
Tagsebooks, textbooks, business & economics, Books > Business & Economics, Business & Economics
