Consumer Behavior: Human Pursuit of Happiness in The World of Goods, 4th Edition

Name: Consumer Behavior: Human Pursuit of Happiness in The World of Goods, 4th Edition
SKU: GC-3099138239
Price: 35.00 USD
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SKU:GC-3099138239

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Consumer Behavior: Human Pursuit of Happiness in The World of Goods, 4th Edition

$35.00

Concepts and Application of Consumer Behavior for Marketing Students and Professionals: In this book, we describe, dissect, and discourse about human behavior in the world of goods - how we make our brand choices and then weave them into the tapestry of our lives to construct our identities.

Among its distinguished peer of books that excel in cutting-edge theory, the book's distinction is in making its prose enchanting for students. So that students will actually read, eagerly, a thing called "textbook." Authors: Jill Avery (Harvard), Robert Kozinets (USC), Banwari Mittal (NKU), Priya Raghubir (NYU), and Arch Woodside (Boston College)

Additional ISBNs include 978-0-979-1336-7-1.