Consumer Behavior: Buying, Having, Being, 14th Edition

Consumer Behavior: Buying, Having, Being, 14th Edition

Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Product Details

• Author: Michael R. Solomon; Cristel Antonia Russell
• Publisher: Pearson
• Subject: Business & Economics

Why You'll Love It

• Trusted content: clear, well-structured material from a respected source.
• Great value: quality you can rely on at an affordable price.
• Perfect for study: ideal for coursework, reference, and self-paced learning.

Get your copy of Consumer Behavior: Buying, Having, Being, 14th Edition today.