Consumer Behavior & Marketing Strategy 9th Edition by J. Paul Peter
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Consumer Behavior & Marketing Strategy 9th Edition by J. Paul Peter
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Consumer Behavior & Marketing Strategy 9th Edition by J. Paul Peter by J. Paul Peter,Jerry C. Olson
MHID 0073404764 J.Paul Peter is Professor Emeritus and formerly the James R. McManus- Bascom Professor of Marketing at the University of Wisconsin-Madison. He was a member of the faculty at Indiana State, Ohio State, and Washington University before joining the Wisconsin faculty. While at Ohio State, he was named Outstanding Marketing Professor by the students and he won the John R. Larson Teaching Award at Wisconsin. He has taught a variety of courses including Marketing Management, Marketing Strategy, Consumer Behavior, Marketing Research, and Marketing Theory.
Professor Peter's research has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, and Academy of Management Journal, among others. His article on construct validity won the prestigious William ODell Award from the Journal of Marketing Research, and he was a finalist for this award on two other occasions.
Recently, he was the recipient of the Churchill Award for Lifetime Achievement in Marketing Research, given by the American Marketing Association and the Gaumnitz Distinguished Faculty Award from the School of Business, University of Wisconsin-Madison. He is author or editor of over 30 books, including A Preface to Marketing Management, twelfth edition; Marketing Management: Knowledge and Skills, eighth edition; and Consumer Behavior and Marketing Strategy, ninth edition.
Professor Peter has served on the review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research ; he was measurement editor for JMR and professional publications editor for the American Marketing Association. He has taught in a variety of executive programs and consulted for several corporations as well as the Federal Trade Commission.
Book Details
- Edition: 9th Edition
- eBook ISBN: 9780073404769
