Consumer Behavior, 12th Edition
In stock$32.50
Format*
1
SAVE
Buy More Save More!
The more you buy, the more you save
5% OFFBuy 2 items
7% OFFBuy 3 items
10% OFFBuy 4 items
SKU:GC-4046587391
Comes to you in 6-9 business days in most regions.
Final sale — returns are not accepted.
Consumer Behavior, 12th Edition
$32.50
For undergraduate and graduate courses in consumer behavior.
Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Book Details
- Authors: Leon Schiffman, Joseph L. Wisenblit
- Publisher: Pearson
- Edition: 12th Edition
- eBook ISBN: 9780134735009, 0134735005
- Print ISBN: 9780134734828, 0134734823
- Other ISBNs: 9780137504503, 9780134734996
Product Details
TypeBusiness & Economics
SKUGC-4046587391
Tagsebooks, textbooks, business & economics, Books > Business & Economics, latest edition, Business & Economics
