Business Intelligence, Analytics, Data Science, and AI: A Managerial Perspective, 5th Edition

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of Artificial Intelligence, data science and analytics, and will prepare you to apply that knowledge to a managerial role.

The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experience employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager.

The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as Chat GPT. Examples explore analytics in sports, gaming, agriculture and data for good.?

Book Details

• Authors: Ramesh Sharda, Dursun Delen, Efraim Turban
• Publisher: Pearson
• Edition: 5th Edition
• eBook ISBN: 9780137931354, 0137931352
• Print ISBN: 9780137931286, 013793128X
• Other ISBNs: 9780138043308