Business Communication: Process & Product 11th Edition

Business Communication: Process & Product 11th Edition

Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, helps students develop the skills that employers value, including writing, speaking, presentation, critical thinking and teamwork skills. Two employment chapters provide students with up-to-date tips for job searching, successful interviewing and navigating today's competitive labor market. Mind Tap assignments and resources reinforce the important skills and concepts from the text. Based on interviews with business practitioners and extensive research into the latest technologies and best practices, the 11th edition offers advice on building a personal brand, maintaining a professional online presence, using Linked In effectively and creating a winning resume. Real-world assignments and digital practice tools equip students with communication skills to help them stand out in business today and in the future.

Product Details

• Author: Mary Ellen Guffey; Dana Loewy
• Publisher: Cengage Learning
• Subject: Psychology

Why You'll Love It

• Trusted content: clear, well-structured material from a respected source.
• Great value: quality you can rely on at an affordable price.
• Perfect for study: ideal for coursework, reference, and self-paced learning.

Get your copy of Business Communication: Process & Product 11th Edition today.